New Data Shows Climate Misinformation Rampant on Facebook, Significantly Worse Than Reported; 1.3m Daily Views Show Failure of FB Climate Center

  • The total climate misinformation from January 2021 to August 2021 is 199 million to 331 million views.
  • Just 3.6% of the climate misinformation identified was fact checked (had a fact checking label). Over 85% did not have a fact checking label or a link to the Climate Science Center.
  • Facebook is still taking money to publish climate misinformation. We found 113 climate misinformation adverts on Facebook’s Ad Library between January and October 2021. 78% of the estimated spend came from 7 Pages that were flagged one year ago in a previous report. Facebook has done nothing.
  • The Climate Science Center, launched in September 2020, is an “information hub” curated by Facebook which shows users scientifically verified information on climate change as well as debunk climate misinformation. However, the level of traffic to this page is comparatively small to the misinformation found, and it is only present in 17 countries

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Real Facebook Oversight Board

Real Facebook Oversight Board

An emergency response to the ongoing harms on Facebook’s platforms from leading global scholars, experts and advocates.